🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9700BD
RGB
rgb(151, 0, 189)
HSL
hsl(288°, 100%, 37%)
CMYK
C:20% M:100% Y:0% K:26%
Luminance
0.1045
WCAG Accessibility
Aa — #9700BD
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9700BD
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9700BD
#26BD00
Analogous
#3900BD
#9700BD
#BD0084
Triadic
#9700BD
#BD9700
#00BD97
Split-comp.
#9700BD
#84BD00
#00BD39
Tetradic
#9700BD
#BD3900
#26BD00
#0084BD
Monochromatic
#E490F9
#CD2FF4
#9109B3
#6A0783
#2F033A
Suggested palettes for this hue.