🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97011F
RGB
rgb(151, 1, 31)
HSL
hsl(348°, 99%, 30%)
CMYK
C:0% M:99% Y:79% K:41%
Luminance
0.0678
WCAG Accessibility
Aa — #97011F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97011F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97011F
#01987A
Analogous
#98016B
#97011F
#982E01
Triadic
#97011F
#1F9801
#011F98
Split-comp.
#97011F
#01982E
#016B98
Tetradic
#97011F
#6B9801
#01987A
#2E0198
Monochromatic
#F76E8A
#F10E3B
#910824
#600618
#180106
Suggested palettes for this hue.