🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9701AE
RGB
rgb(151, 1, 174)
HSL
hsl(292°, 99%, 34%)
CMYK
C:13% M:99% Y:0% K:32%
Luminance
0.0983
WCAG Accessibility
Aa — #9701AE
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9701AE
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9701AE
#18AD01
Analogous
#4001AD
#9701AE
#AD016E
Triadic
#9701AE
#AD9601
#01AD96
Split-comp.
#9701AE
#6EAD01
#01AD40
Tetradic
#9701AE
#AD4001
#18AD01
#016EAD
Monochromatic
#E882F8
#D621F2
#8F0AA4
#650774
#26032B
Suggested palettes for this hue.