🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97023C
RGB
rgb(151, 2, 60)
HSL
hsl(337°, 97%, 30%)
CMYK
C:0% M:99% Y:60% K:41%
Luminance
0.0701
WCAG Accessibility
Aa — #97023C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97023C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97023C
#02975E
Analogous
#970285
#97023C
#971402
Triadic
#97023C
#3B9702
#023B97
Split-comp.
#97023C
#029714
#028597
Tetradic
#97023C
#859702
#02975E
#140297
Monochromatic
#F570A3
#EE1166
#8F0A3D
#5F0729
#18020A
Suggested palettes for this hue.