🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970413
RGB
rgb(151, 4, 19)
HSL
hsl(354°, 95%, 30%)
CMYK
C:0% M:97% Y:87% K:41%
Luminance
0.0674
WCAG Accessibility
Aa — #970413
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970413
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970413
#049587
Analogous
#95045B
#970413
#953E04
Triadic
#970413
#129504
#041295
Split-comp.
#970413
#04953E
#045B95
Tetradic
#970413
#5B9504
#049587
#3E0495
Monochromatic
#F4717E
#EC1329
#8E0B18
#5E0810
#180204
Suggested palettes for this hue.