Similar colors View all →
Dark Red
#970413
Dark Red
#8B0000
Flash Red
#FF4757
Pure Red
#FF0000
Salmon Pink
#FB7185
Crimson
#DC143C
Imperial Red
#E63946
Rosy Coral
#FF6B6B
Dusty Pink
#FFB6C1
Brick Red
#B22222
Flamingo Pink
#FF8FAB
Rust
#C2410C
Sweet Pink
#FFD1DC
"Dark Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #970413
RGB rgb(151, 4, 19)
HSL hsl(354°, 95%, 30%)
CMYK C:0% M:97% Y:87% K:41%
Luminance 0.0674
WCAG Accessibility
On white 8.96:1
Aa — #970413
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.34:1
Aa — #970413
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#970413 #049587
Analogous
#95045B #970413 #953E04
Triadic
#970413 #129504 #041295
Split-comp.
#970413 #04953E #045B95
Tetradic
#970413 #5B9504 #049587 #3E0495
Monochromatic
#F4717E #EC1329 #8E0B18 #5E0810 #180204
Suggested palettes for this hue.
Icy Winter View all →
Deep Ocean View all →
Pop Matisse View all →

  
Discover more colors View all →
Mahogany
#A94442
Flash Red
#FF4757
Rosy Coral
#FF6B6B
Dark Red
#8B0000
Alizarin
#C0392B
Imperial Red
#E63946
Crimson
#DC143C
Brick Red
#B22222
🔄 Converter ♿ Contrast 🌈 Gradient