🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970698
RGB
rgb(151, 6, 152)
HSL
hsl(300°, 92%, 31%)
CMYK
C:1% M:96% Y:0% K:40%
Luminance
0.0904
WCAG Accessibility
Aa — #970698
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970698
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970698
#069806
Analogous
#4F0698
#970698
#98064F
Triadic
#970698
#989806
#069898
Split-comp.
#970698
#4F9806
#06984F
Tetradic
#970698
#984F06
#069806
#064F98
Monochromatic
#F278F2
#E91CE9
#900E90
#610A61
#1C031C
Suggested palettes for this hue.