🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970990
RGB
rgb(151, 9, 144)
HSL
hsl(303°, 89%, 31%)
CMYK
C:0% M:94% Y:5% K:41%
Luminance
0.0881
WCAG Accessibility
Aa — #970990
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970990
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970990
#099510
Analogous
#560995
#970990
#950948
Triadic
#970990
#8E9509
#098E95
Split-comp.
#970990
#489509
#099556
Tetradic
#970990
#955609
#099510
#094895
Monochromatic
#EF7BEA
#E51FDB
#8D1187
#600B5C
#1B031A
Suggested palettes for this hue.