🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970D8E
RGB
rgb(151, 13, 142)
HSL
hsl(304°, 84%, 32%)
CMYK
C:0% M:91% Y:6% K:41%
Luminance
0.0881
WCAG Accessibility
Aa — #970D8E
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970D8E
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970D8E
#0D9616
Analogous
#5B0D96
#970D8E
#960D48
Triadic
#970D8E
#8D960D
#0D8D96
Split-comp.
#970D8E
#48960D
#0D965B
Tetradic
#970D8E
#965B0D
#0D9616
#0D4896
Monochromatic
#EC83E5
#DF2AD3
#8E1586
#620F5C
#1F051D
Suggested palettes for this hue.