🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970DA2
RGB
rgb(151, 13, 162)
HSL
hsl(296°, 85%, 34%)
CMYK
C:7% M:92% Y:0% K:36%
Luminance
0.0948
WCAG Accessibility
Aa — #970DA2
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970DA2
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970DA2
#17A00D
Analogous
#4D0DA0
#970DA2
#A00D61
Triadic
#970DA2
#A0970D
#0DA097
Split-comp.
#970DA2
#61A00D
#0DA04D
Tetradic
#970DA2
#A04D0D
#17A00D
#0D61A0
Monochromatic
#E88BEE
#D632E2
#8F1698
#650F6B
#260628
Suggested palettes for this hue.