🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970E1C
RGB
rgb(151, 14, 28)
HSL
hsl(354°, 83%, 32%)
CMYK
C:0% M:91% Y:81% K:41%
Luminance
0.0689
WCAG Accessibility
Aa — #970E1C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970E1C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970E1C
#0E9588
Analogous
#950E5F
#970E1C
#95440E
Triadic
#970E1C
#1B950E
#0E1B95
Split-comp.
#970E1C
#0E9544
#0E5F95
Tetradic
#970E1C
#5F950E
#0E9588
#440E95
Monochromatic
#EC838E
#DE2B3D
#8D1622
#610F17
#1F0507
Suggested palettes for this hue.