Similar colors View all →
Crimson
#970F23
Crimson
#DC143C
Imperial Red
#E63946
Brick Red
#B22222
Salmon Pink
#FB7185
Dark Red
#8B0000
Flash Red
#FF4757
Pure Red
#FF0000
Dusty Pink
#FFB6C1
Alizarin
#C0392B
Ballet Pink
#F8BBD0
Magenta
#E91E8C
Barbie Pink
#EC4899
"Crimson"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #970F23
RGB rgb(151, 15, 35)
HSL hsl(351°, 82%, 33%)
CMYK C:0% M:90% Y:77% K:41%
Luminance 0.0694
WCAG Accessibility
On white 8.72:1
Aa — #970F23
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.41:1
Aa — #970F23
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#970F23 #0F9984
Analogous
#990F69 #970F23 #993F0F
Triadic
#970F23 #24990F #0F2499
Split-comp.
#970F23 #0F993F #0F6999
Tetradic
#970F23 #69990F #0F9984 #3F0F99
Monochromatic
#EC8997 #DD314B #91182A #65101D #23060A
Suggested palettes for this hue.
Vibrant Summer View all →
Art Deco View all →
Matcha Tea View all →

  
Discover more colors View all →
Mahogany
#A94442
Alizarin
#C0392B
Imperial Red
#E63946
Pure Red
#FF0000
Dark Red
#8B0000
Crimson
#DC143C
Brick Red
#B22222
Flash Red
#FF4757
🔄 Converter ♿ Contrast 🌈 Gradient