🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970F23
RGB
rgb(151, 15, 35)
HSL
hsl(351°, 82%, 33%)
CMYK
C:0% M:90% Y:77% K:41%
Luminance
0.0694
WCAG Accessibility
Aa — #970F23
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970F23
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970F23
#0F9984
Analogous
#990F69
#970F23
#993F0F
Triadic
#970F23
#24990F
#0F2499
Split-comp.
#970F23
#0F993F
#0F6999
Tetradic
#970F23
#69990F
#0F9984
#3F0F99
Monochromatic
#EC8997
#DD314B
#91182A
#65101D
#23060A
Suggested palettes for this hue.