🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#971301
RGB
rgb(151, 19, 1)
HSL
hsl(7°, 99%, 30%)
CMYK
C:0% M:87% Y:99% K:41%
Luminance
0.0695
WCAG Accessibility
Aa — #971301
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #971301
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#971301
#018798
Analogous
#98013B
#971301
#985E01
Triadic
#971301
#019812
#120198
Split-comp.
#971301
#01985E
#013B98
Tetradic
#971301
#3B9801
#018798
#5E0198
Monochromatic
#F77E6E
#F1290E
#911808
#601006
#180401
Suggested palettes for this hue.