🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#971304
RGB
rgb(151, 19, 4)
HSL
hsl(6°, 95%, 30%)
CMYK
C:0% M:87% Y:97% K:41%
Luminance
0.0695
WCAG Accessibility
Aa — #971304
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #971304
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#971304
#048795
Analogous
#95043E
#971304
#955B04
Triadic
#971304
#049512
#120495
Split-comp.
#971304
#04955B
#043E95
Tetradic
#971304
#3E9504
#048795
#5B0495
Monochromatic
#F47E71
#EC2913
#8E180B
#5E1008
#180402
Suggested palettes for this hue.