🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97143A
RGB
rgb(151, 20, 58)
HSL
hsl(343°, 77%, 34%)
CMYK
C:0% M:87% Y:62% K:41%
Luminance
0.0726
WCAG Accessibility
Aa — #97143A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97143A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97143A
#149974
Analogous
#99147D
#97143A
#993114
Triadic
#97143A
#3A9914
#143A99
Split-comp.
#97143A
#149931
#147D99
Tetradic
#97143A
#7D9914
#149974
#311499
Monochromatic
#E990A9
#D83B68
#911D3E
#66142B
#260810
Suggested palettes for this hue.