🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#971624
RGB
rgb(151, 22, 36)
HSL
hsl(353°, 75%, 34%)
CMYK
C:0% M:85% Y:76% K:41%
Luminance
0.0714
WCAG Accessibility
Aa — #971624
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #971624
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#971624
#169889
Analogous
#981666
#971624
#984816
Triadic
#971624
#259816
#162598
Split-comp.
#971624
#169848
#166698
Tetradic
#971624
#669816
#169889
#481698
Monochromatic
#E8929C
#D63D4F
#8F1E2B
#65151F
#26080C
Suggested palettes for this hue.