🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#972001
RGB
rgb(151, 32, 1)
HSL
hsl(12°, 99%, 30%)
CMYK
C:0% M:79% Y:99% K:41%
Luminance
0.0746
WCAG Accessibility
Aa — #972001
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #972001
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#972001
#017A98
Analogous
#98012E
#972001
#986B01
Triadic
#972001
#01981F
#1F0198
Split-comp.
#972001
#01986B
#012E98
Tetradic
#972001
#2E9801
#017A98
#6B0198
Monochromatic
#F78A6E
#F13B0E
#912408
#601806
#180601
Suggested palettes for this hue.