🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97201D
RGB
rgb(151, 32, 29)
HSL
hsl(1°, 68%, 35%)
CMYK
C:0% M:79% Y:81% K:41%
Luminance
0.0752
WCAG Accessibility
Aa — #97201D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97201D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97201D
#1D9496
Analogous
#961D57
#97201D
#965B1D
Triadic
#97201D
#1D961F
#1F1D96
Split-comp.
#97201D
#1D965B
#1D5796
Tetradic
#97201D
#57961D
#1D9496
#5B1D96
Monochromatic
#E49C9A
#CF4C4A
#8D2725
#651C1B
#280B0B
Suggested palettes for this hue.