🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97231B
RGB
rgb(151, 35, 27)
HSL
hsl(4°, 70%, 35%)
CMYK
C:0% M:77% Y:82% K:41%
Luminance
0.0767
WCAG Accessibility
Aa — #97231B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97231B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97231B
#1B8F98
Analogous
#981B51
#97231B
#98621B
Triadic
#97231B
#1B9823
#231B98
Split-comp.
#97231B
#1B9862
#1B5198
Tetradic
#97231B
#51981B
#1B8F98
#621B98
Monochromatic
#E69E99
#D15147
#8F2B24
#661F1A
#290C0A
Suggested palettes for this hue.