🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97241D
RGB
rgb(151, 36, 29)
HSL
hsl(3°, 68%, 35%)
CMYK
C:0% M:76% Y:81% K:41%
Luminance
0.0774
WCAG Accessibility
Aa — #97241D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97241D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97241D
#1D9096
Analogous
#961D53
#97241D
#965F1D
Triadic
#97241D
#1D9623
#231D96
Split-comp.
#97241D
#1D965F
#1D5396
Tetradic
#97241D
#53961D
#1D9096
#5F1D96
Monochromatic
#E49E9A
#CF504A
#8D2B25
#651E1B
#280C0B
Suggested palettes for this hue.