🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#973322
RGB
rgb(151, 51, 34)
HSL
hsl(9°, 63%, 36%)
CMYK
C:0% M:66% Y:77% K:41%
Luminance
0.0887
WCAG Accessibility
Aa — #973322
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #973322
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#973322
#228496
Analogous
#96224A
#973322
#966D22
Triadic
#973322
#229633
#332296
Split-comp.
#973322
#22966D
#224A96
Tetradic
#973322
#4A9622
#228496
#6D2296
Monochromatic
#E2ABA1
#CA6553
#8C3A2B
#652A1F
#2B120D
Suggested palettes for this hue.