🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#974497
RGB
rgb(151, 68, 151)
HSL
hsl(300°, 38%, 43%)
CMYK
C:0% M:55% Y:0% K:41%
Luminance
0.129
WCAG Accessibility
Aa — #974497
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #974497
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#974497
#449744
Analogous
#6E4497
#974497
#97446E
Triadic
#974497
#979744
#449797
Split-comp.
#974497
#6E9744
#44976E
Tetradic
#974497
#976E44
#449744
#446E97
Monochromatic
#E0C8E0
#BB86BB
#8C4F8C
#6C3D6C
#3B213B
Suggested palettes for this hue.