🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#975193
RGB
rgb(151, 81, 147)
HSL
hsl(303°, 30%, 45%)
CMYK
C:0% M:46% Y:3% K:41%
Luminance
0.146
WCAG Accessibility
Aa — #975193
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #975193
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#975193
#509554
Analogous
#765095
#975193
#95506F
Triadic
#975193
#929550
#509295
Split-comp.
#975193
#6F9550
#509576
Tetradic
#975193
#957650
#509554
#506F95
Monochromatic
#E0D1E0
#B894B6
#8A5C87
#6B4769
#3D293C
Suggested palettes for this hue.