🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#975796
RGB
rgb(151, 87, 150)
HSL
hsl(301°, 27%, 47%)
CMYK
C:0% M:42% Y:1% K:41%
Luminance
0.1567
WCAG Accessibility
Aa — #975796
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #975796
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#975796
#579859
Analogous
#795798
#975796
#985777
Triadic
#975796
#979857
#579798
Split-comp.
#975796
#779857
#579879
Tetradic
#975796
#987957
#579859
#577798
Monochromatic
#E3D8E3
#B99DB9
#8C638C
#6E4E6E
#422F41
Suggested palettes for this hue.