🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#975997
RGB
rgb(151, 89, 151)
HSL
hsl(300°, 26%, 47%)
CMYK
C:0% M:41% Y:0% K:41%
Luminance
0.1605
WCAG Accessibility
Aa — #975997
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #975997
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#975997
#599759
Analogous
#785997
#975997
#975978
Triadic
#975997
#979759
#599797
Split-comp.
#975997
#789759
#599778
Tetradic
#975997
#977859
#599759
#597897
Monochromatic
#E3D9E3
#B89DB8
#8B658B
#6D4F6D
#412F41
Suggested palettes for this hue.