🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#975F97
RGB
rgb(151, 95, 151)
HSL
hsl(300°, 23%, 48%)
CMYK
C:0% M:37% Y:0% K:41%
Luminance
0.1714
WCAG Accessibility
Aa — #975F97
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #975F97
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#975F97
#5E975E
Analogous
#7A5E97
#975F97
#975E7A
Triadic
#975F97
#97975E
#5E9797
Split-comp.
#975F97
#7A975E
#5E977A
Tetradic
#975F97
#977A5E
#5E975E
#5E7A97
Monochromatic
#E4DCE4
#B8A3B8
#8A6A8A
#6D546D
#423342
Suggested palettes for this hue.