🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#976697
RGB
rgb(151, 102, 151)
HSL
hsl(300°, 19%, 50%)
CMYK
C:0% M:32% Y:0% K:41%
Luminance
0.1852
WCAG Accessibility
Aa — #976697
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #976697
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#976697
#679867
Analogous
#806798
#976697
#986780
Triadic
#976697
#989867
#679898
Split-comp.
#976697
#809867
#679880
Tetradic
#976697
#988067
#679867
#678098
Monochromatic
#1C171C
#534653
#8B748B
#A290A2
#C5BAC5
Suggested palettes for this hue.