🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9768AD
RGB
rgb(151, 104, 173)
HSL
hsl(281°, 30%, 54%)
CMYK
C:13% M:40% Y:0% K:32%
Luminance
0.1973
WCAG Accessibility
Aa — #9768AD
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #9768AD
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9768AD
#7DAD67
Analogous
#7367AD
#9768AD
#AD67A0
Triadic
#9768AD
#AD9767
#67AD97
Split-comp.
#9768AD
#A0AD67
#67AD73
Tetradic
#9768AD
#AD7367
#7DAD67
#67A0AD
Monochromatic
#261D2B
#5D4568
#9272A1
#AA91B6
#CDBFD4
Suggested palettes for this hue.