🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980B24
RGB
rgb(152, 11, 36)
HSL
hsl(349°, 87%, 32%)
CMYK
C:0% M:93% Y:76% K:40%
Luminance
0.0698
WCAG Accessibility
Aa — #980B24
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980B24
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980B24
#0B997F
Analogous
#990B6C
#980B24
#99380B
Triadic
#980B24
#25990B
#0B2599
Split-comp.
#980B24
#0B9938
#0B6C99
Tetradic
#980B24
#6C990B
#0B997F
#380B99
Monochromatic
#EF8195
#E32649
#90132A
#630D1D
#200409
Suggested palettes for this hue.