🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#98172A
RGB
rgb(152, 23, 42)
HSL
hsl(351°, 74%, 34%)
CMYK
C:0% M:85% Y:72% K:40%
Luminance
0.0731
WCAG Accessibility
Aa — #98172A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #98172A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#98172A
#179784
Analogous
#97176A
#98172A
#974317
Triadic
#98172A
#2A9717
#172A97
Split-comp.
#98172A
#179743
#176A97
Tetradic
#98172A
#6A9717
#179784
#431797
Monochromatic
#E7929F
#D53F55
#8E1F30
#641622
#26080D
Suggested palettes for this hue.