🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#98332A
RGB
rgb(152, 51, 42)
HSL
hsl(5°, 57%, 38%)
CMYK
C:0% M:66% Y:72% K:40%
Luminance
0.0902
WCAG Accessibility
Aa — #98332A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #98332A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#98332A
#2A8F98
Analogous
#982A58
#98332A
#986A2A
Triadic
#98332A
#2A9833
#332A98
Split-comp.
#98332A
#2A986A
#2A5898
Tetradic
#98332A
#58982A
#2A8F98
#6A2A98
Monochromatic
#E1B1AD
#C66A62
#8E3B33
#692B26
#311412
Suggested palettes for this hue.