🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#984E97
RGB
rgb(152, 78, 151)
HSL
hsl(301°, 32%, 45%)
CMYK
C:0% M:49% Y:1% K:40%
Luminance
0.1437
WCAG Accessibility
Aa — #984E97
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #984E97
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#984E97
#4E974F
Analogous
#744E97
#984E97
#974E72
Triadic
#984E97
#96974E
#4E9697
Split-comp.
#984E97
#72974E
#4E9774
Tetradic
#984E97
#97744E
#4E974F
#4E7297
Monochromatic
#E1D0E1
#B992B9
#8C5A8B
#6D466C
#3E283E
Suggested palettes for this hue.