🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#986495
RGB
rgb(152, 100, 149)
HSL
hsl(303°, 21%, 49%)
CMYK
C:0% M:34% Y:2% K:40%
Luminance
0.1815
WCAG Accessibility
Aa — #986495
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #986495
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#986495
#639765
Analogous
#806397
#986495
#97637A
Triadic
#986495
#959763
#639597
Split-comp.
#986495
#7A9763
#639780
Tetradic
#986495
#978063
#639765
#637A97
Monochromatic
#E6E0E6
#B9A7B8
#8B6F89
#6E596D
#443643
Suggested palettes for this hue.