🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990407
RGB
rgb(153, 4, 7)
HSL
hsl(359°, 95%, 31%)
CMYK
C:0% M:97% Y:95% K:40%
Luminance
0.0692
WCAG Accessibility
Aa — #990407
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990407
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990407
#049A98
Analogous
#9A0452
#990407
#9A4D04
Triadic
#990407
#069A04
#04069A
Split-comp.
#990407
#049A4D
#04529A
Tetradic
#990407
#529A04
#049A98
#4D049A
Monochromatic
#F47678
#EC181B
#920C0E
#63080A
#1C0203
Suggested palettes for this hue.