🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#99123F
RGB
rgb(153, 18, 63)
HSL
hsl(340°, 79%, 34%)
CMYK
C:0% M:88% Y:59% K:40%
Luminance
0.0745
WCAG Accessibility
Aa — #99123F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #99123F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#99123F
#129B6E
Analogous
#9B1284
#99123F
#9B2912
Triadic
#99123F
#409B12
#12409B
Split-comp.
#99123F
#129B29
#12849B
Tetradic
#99123F
#849B12
#129B6E
#29129B
Monochromatic
#EA8FAD
#DB396F
#931B43
#67132F
#270712
Suggested palettes for this hue.