🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#99439B
RGB
rgb(153, 67, 155)
HSL
hsl(299°, 40%, 44%)
CMYK
C:1% M:57% Y:0% K:39%
Luminance
0.131
WCAG Accessibility
Aa — #99439B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #99439B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#99439B
#459D43
Analogous
#6F439D
#99439B
#9D4372
Triadic
#99439B
#9D9C43
#439D9C
Split-comp.
#99439B
#729D43
#439D6F
Tetradic
#99439B
#9D6F43
#459D43
#43729D
Monochromatic
#E2CAE2
#BE88BF
#914F92
#703D71
#3F223F
Suggested palettes for this hue.