🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#994A79
RGB
rgb(153, 74, 121)
HSL
hsl(324°, 35%, 45%)
CMYK
C:0% M:52% Y:21% K:40%
Luminance
0.1301
WCAG Accessibility
Aa — #994A79
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #994A79
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#994A79
#4B9B6B
Analogous
#934B9B
#994A79
#9B4B53
Triadic
#994A79
#7B9B4B
#4B7B9B
Split-comp.
#994A79
#539B4B
#4B9B93
Tetradic
#994A79
#9B934B
#4B9B6B
#4B539B
Monochromatic
#E2CFDB
#BC8FAA
#8F5678
#70435E
#402636
Suggested palettes for this hue.