🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#996B99
RGB
rgb(153, 107, 153)
HSL
hsl(300°, 18%, 51%)
CMYK
C:0% M:30% Y:0% K:40%
Luminance
0.1984
WCAG Accessibility
Aa — #996B99
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #996B99
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#996B99
#6C996C
Analogous
#826C99
#996B99
#996C82
Triadic
#996B99
#99996C
#6C9999
Split-comp.
#996B99
#82996C
#6C9982
Tetradic
#996B99
#99826C
#6C996C
#6C8299
Monochromatic
#1E1A1E
#554955
#8C788C
#A494A4
#C7BDC7
Suggested palettes for this hue.