🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9970AD
RGB
rgb(153, 112, 173)
HSL
hsl(280°, 27%, 56%)
CMYK
C:12% M:35% Y:0% K:32%
Luminance
0.2169
WCAG Accessibility
Aa — #9970AD
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #9970AD
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9970AD
#85AD71
Analogous
#7B71AD
#9970AD
#AD71A3
Triadic
#9970AD
#AD9971
#71AD99
Split-comp.
#9970AD
#A3AD71
#71AD7B
Tetradic
#9970AD
#AD7B71
#85AD71
#71A3AD
Monochromatic
#2B2230
#614C6B
#957CA2
#AD9AB7
#D1C6D7
Suggested palettes for this hue.