🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9A1801
RGB
rgb(154, 24, 1)
HSL
hsl(9°, 99%, 30%)
CMYK
C:0% M:84% Y:99% K:40%
Luminance
0.074
WCAG Accessibility
Aa — #9A1801
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9A1801
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9A1801
#018298
Analogous
#980136
#9A1801
#986301
Triadic
#9A1801
#019817
#170198
Split-comp.
#9A1801
#019863
#013698
Tetradic
#9A1801
#369801
#018298
#630198
Monochromatic
#F7836E
#F1300E
#911D08
#601306
#180501
Suggested palettes for this hue.