🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9A180B
RGB
rgb(154, 24, 11)
HSL
hsl(5°, 87%, 32%)
CMYK
C:0% M:84% Y:93% K:40%
Luminance
0.0741
WCAG Accessibility
Aa — #9A180B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9A180B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9A180B
#0B8D99
Analogous
#990B46
#9A180B
#995D0B
Triadic
#9A180B
#0B9916
#160B99
Split-comp.
#9A180B
#0B995D
#0B4699
Tetradic
#9A180B
#46990B
#0B8D99
#5D0B99
Monochromatic
#EF8A81
#E33626
#901D13
#63140D
#200604
Suggested palettes for this hue.