🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9A2995
RGB
rgb(154, 41, 149)
HSL
hsl(303°, 58%, 38%)
CMYK
C:0% M:73% Y:3% K:40%
Luminance
0.1051
WCAG Accessibility
Aa — #9A2995
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9A2995
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9A2995
#29992E
Analogous
#672999
#9A2995
#99295B
Triadic
#9A2995
#939929
#299399
Split-comp.
#9A2995
#5B9929
#299967
Tetradic
#9A2995
#996729
#29992E
#295B99
Monochromatic
#E2ACDF
#C760C2
#8F328B
#6A2566
#31112F
Suggested palettes for this hue.