🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9A3A93
RGB
rgb(154, 58, 147)
HSL
hsl(304°, 45%, 42%)
CMYK
C:0% M:62% Y:5% K:40%
Luminance
0.1191
WCAG Accessibility
Aa — #9A3A93
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9A3A93
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9A3A93
#3B9B41
Analogous
#723B9B
#9A3A93
#9B3B65
Triadic
#9A3A93
#959B3B
#3B959B
Split-comp.
#9A3A93
#659B3B
#3B9B72
Tetradic
#9A3A93
#9B723B
#3B9B41
#3B659B
Monochromatic
#E1C1DF
#C07CBB
#91468C
#6E356A
#3B1C38
Suggested palettes for this hue.