🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9A40CA
RGB
rgb(154, 64, 202)
HSL
hsl(279°, 57%, 52%)
CMYK
C:24% M:68% Y:0% K:21%
Luminance
0.1475
WCAG Accessibility
Aa — #9A40CA
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9A40CA
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9A40CA
#70CA3F
Analogous
#543FCA
#9A40CA
#CA3FB5
Triadic
#9A40CA
#CA9A3F
#3FCA9A
Split-comp.
#9A40CA
#B5CA3F
#3FCA54
Tetradic
#9A40CA
#CA543F
#70CA3F
#3FB5CA
Monochromatic
#23102D
#5D2B78
#964BBE
#AC71CC
#CDA9E0
Suggested palettes for this hue.