🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9B0401
RGB
rgb(155, 4, 1)
HSL
hsl(1°, 99%, 31%)
CMYK
C:0% M:97% Y:99% K:39%
Luminance
0.0712
WCAG Accessibility
Aa — #9B0401
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9B0401
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9B0401
#019B9D
Analogous
#9D014C
#9B0401
#9D5201
Triadic
#9B0401
#019D03
#03019D
Split-comp.
#9B0401
#019D52
#014C9D
Tetradic
#9B0401
#4C9D01
#019B9D
#52019D
Monochromatic
#F77573
#F11713
#950B09
#650706
#1D0202
Suggested palettes for this hue.