🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9B4599
RGB
rgb(155, 69, 153)
HSL
hsl(301°, 38%, 44%)
CMYK
C:0% M:55% Y:1% K:39%
Luminance
0.1349
WCAG Accessibility
Aa — #9B4599
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9B4599
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9B4599
#469B47
Analogous
#72469B
#9B4599
#9B466F
Triadic
#9B4599
#999B46
#46999B
Split-comp.
#9B4599
#6F9B46
#469B72
Tetradic
#9B4599
#9B7246
#469B47
#466F9B
Monochromatic
#E2CBE1
#BD89BC
#90518F
#6F3E6E
#3E233E
Suggested palettes for this hue.