🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9B4E98
RGB
rgb(155, 78, 152)
HSL
hsl(302°, 33%, 46%)
CMYK
C:0% M:50% Y:2% K:39%
Luminance
0.147
WCAG Accessibility
Aa — #9B4E98
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9B4E98
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9B4E98
#4F9C51
Analogous
#784F9C
#9B4E98
#9C4F73
Triadic
#9B4E98
#999C4F
#4F999C
Split-comp.
#9B4E98
#739C4F
#4F9C78
Tetradic
#9B4E98
#9C784F
#4F9C51
#4F739C
Monochromatic
#E4D3E3
#BC94BB
#905A8E
#714770
#422941
Suggested palettes for this hue.