🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9C4E97
RGB
rgb(156, 78, 151)
HSL
hsl(304°, 33%, 46%)
CMYK
C:0% M:50% Y:3% K:39%
Luminance
0.1477
WCAG Accessibility
Aa — #9C4E97
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9C4E97
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9C4E97
#4F9C54
Analogous
#7A4F9C
#9C4E97
#9C4F70
Triadic
#9C4E97
#979C4F
#4F979C
Split-comp.
#9C4E97
#709C4F
#4F9C7A
Tetradic
#9C4E97
#9C7A4F
#4F9C54
#4F709C
Monochromatic
#E4D3E2
#BC94BA
#905A8D
#71476E
#422940
Suggested palettes for this hue.