🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D011C
RGB
rgb(157, 1, 28)
HSL
hsl(350°, 99%, 31%)
CMYK
C:0% M:99% Y:82% K:38%
Luminance
0.0737
WCAG Accessibility
Aa — #9D011C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9D011C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9D011C
#019D83
Analogous
#9D0169
#9D011C
#9D3501
Triadic
#9D011C
#1B9D01
#011B9D
Split-comp.
#9D011C
#019D35
#01699D
Tetradic
#9D011C
#699D01
#019D83
#35019D
Monochromatic
#F77389
#F11338
#950920
#650616
#1D0206
Suggested palettes for this hue.