🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D239D
RGB
rgb(157, 35, 157)
HSL
hsl(300°, 64%, 38%)
CMYK
C:0% M:78% Y:0% K:38%
Luminance
0.107
WCAG Accessibility
Aa — #9D239D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9D239D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9D239D
#239F23
Analogous
#61239F
#9D239D
#9F2361
Triadic
#9D239D
#9F9F23
#239F9F
Split-comp.
#9D239D
#619F23
#239F61
Tetradic
#9D239D
#9F6123
#239F23
#23619F
Monochromatic
#E5A9E5
#CE5ACE
#952D95
#6E216E
#330F33
Suggested palettes for this hue.