🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D240F
RGB
rgb(157, 36, 15)
HSL
hsl(9°, 83%, 34%)
CMYK
C:0% M:77% Y:90% K:38%
Luminance
0.0829
WCAG Accessibility
Aa — #9D240F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9D240F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9D240F
#0F899F
Analogous
#9F0F41
#9D240F
#9F6C0F
Triadic
#9D240F
#0F9F24
#240F9F
Split-comp.
#9D240F
#0F9F6C
#0F419F
Tetradic
#9D240F
#419F0F
#0F899F
#6C0F9F
Monochromatic
#ED9B8C
#DF4E34
#962A17
#6A1E11
#280B06
Suggested palettes for this hue.